GET TO KNOW THE REAL TINA NOVOA
ME IN A NUTSHELL
Results-proven operations, marketing, and business development change agent with expertise spearheading, managing, and executing critical projects using a common sense approach.
WHY I DO WHAT I DO
Hi, I’m Tina, the founder of We Help Dealers. I started this company to create an alternative to companies we’d worked at before where our days were filled with much talk, big dreams, and limited results. I work a lot, and I work smart for more productive time. I use common sense to think deeply about projects and then I determine and execute solutions. Nothing is out of bounds when it comes to projects. If a challenge exists, I’ll find a way to get it handled. With a background in operations, marketing, OEM relationships, and a passion for results, I love turning innovative ideas into reality.
I WAS MEANT FOR THIS
My career in the auto industry and adjacent spaces has spanned diverse functional roles including sales, business development, marketing, finance, operations and general management. I have led high volume dealership groups at Nissan North America and Subaru of America, large teams at Shift Technologies and Manheim, and more recently end-to-end marketing operations at Carnamic, a multi-line dealership group. I have leveraged this experience to lead successful transformations of small businesses, franchise dealerships, and independent dealerships from being underperforming and unprofitable into award-winning, highly profitable and efficient businesses.
CONNECTING WITH THE TEAM
I am a relationally oriented hands-on executive who quickly builds trust and followership with empathy, authenticity, and a genuine passion for results. My interpersonal awareness and insight helps me develop strong colleague relationships and create an environment that inspires the best in people. I have been able to demonstrate the ability to foster a caring culture while also making the tough calls when necessary to do what is right for the business. I bring a long term, strategic business perspective with the ability to drive operational rigor by identifying synergies and efficiencies, challenging expenses, and improving measurement capabilities to track KPIs.
CHALLENGES ARE MY THING
I love to engage in challenges that enable me to stretch beyond my current experience and knowledge. I can effectively frame business problems outside my area of expertise, while being insightful about others needs and agendas. I have built exceptionally strong followership, and always try to expand my perspective by welcoming input from others. I learn from outside perspectives and strive to apply that knowledge to solve business challenges.
THE BEST IDEAS
When there's a will there's a way - but when the way isn't all that clear, this is where I come up with the best ideas:
- At the gym: Run 4 miles, cycle for 10 miles, climb 185 floors, spend an hour on the elliptical, or do 200 sit-ups a 25lbs weight.
- In the kitchen: Prepare Greek food, specialized with a one-of-a-kind "Tina-spin" . The recipes are my own and I'll share them with you.
MY ALIASES
Some clients know me by my name. Others have adopted nicknames for me. Until you get to know me, these will give you a better understanding of who I am:
- Squeaky - because I never give up.
- Columbo - because I am sometimes underestimated, yet always effective - like the TV detective.
- T-Money - because I always find ways to decrease expenses while increasing cash flow, revenue, and profitability.
WHAT THIS ALL MEANS
My background and experience is well suited to operations, marketing and OEM relationship roles where I can deploy my unique combination of highly effective people leadership, strategic thinking, big picture perspective, and operational excellence to drive exceptional business results.